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Insights

Thinking, learning and practice from real work across Africa.

Field notes, flagship essays and honest experiments, the same body of practice that informs everything Akijul does, made shareable.

Flagship series · Enterprise as Practice

Change is a practice, not a deliverable

Twenty-five years of work across the continent taught us one thing first: the change that lasts is the change people build themselves. Here is the philosophy that informs everything we do.

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More from the practice

Updated regularly on LinkedIn
Notes from the Field

The room tells you what the report cannot

Reflections · 5 min read

Some of the most important findings of an engagement never make it into the terms of reference. They surface in who speaks and who stays quiet, in which decision keeps getting deferred, in the side conversation after the session formally ends. Working across fifteen countries has taught us to treat the room as a primary source, and to design our facilitation so the quiet signal has somewhere to go.

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AI in Practice

What AI actually changes inside a small organisation

Experiments · 6 min read

The honest lesson from putting AI tools into real organisational workflows is that the technology is the easy part. The hard part is judgement: knowing which tasks to hand over, where a confident-sounding answer is quietly wrong, and how to keep the team’s own expertise in the loop. We share the workflows that held up, the ones that did not, and why adoption is a change problem before it is a tooling one.

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Women, Enterprise & Transition

In her element: enterprise as a site of transition

Research · 8 min read

Across our research, women building enterprises are rarely only building enterprises. They are navigating transitions, of role, of household, of standing in their communities, at the same time. Treating the business plan in isolation from that transition misses what makes it succeed or stall. This strand of work follows enterprise as a lived process rather than a financial one.

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Creativity & Community

Where creative intelligence meets enterprise

Essay · 5 min read

Strategy work tends to reward the analytical and distrust the creative. Our experience runs the other way: the organisations that adapt best are the ones that can imagine a different arrangement of the same facts. Creative intelligence is not decoration on top of strategy. It is the capacity to see an option that the spreadsheet cannot, and it can be practised deliberately.

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